Gloom and Doom
Not a great day for real estate news was it? Seems like there is a new forecast out every other day in regards to the impending recession. The Denver real estate market continues to see an increase in inventory as well as relatively flat prices.
One of the things that keeps me going in this business, regardless of the market forecast, is the simple fact that no matter what type of economy we are in people will always need to buy and sell homes, and Real-a-Save can be a positive force on our clients lives during this difficult market. We can save them money. Instead of sticking to the traditional old song and dance about how sellers need to pay full commission during difficult times because it’s so hard to sell a house, we can use all the same tried-and-true marketing techniques that have proven effective in selling homes for decades and simply offer them to our clients at a massive discount.
It’s really a simple concept: offer a good product at a reasonable price.
I would encourage any home seller who is considering listing their home at the ghastly rate of 6% a simple question: what is driving their decision? Is it fear? Did that listing agent put the fear of God into you during the presentation with tales of homes that sit on the market? Did they then tell you how much more quickly their homes sell? Goodness. They must have some secret, right? Probably not. It’s probably just a slick sales pitch. The politics of fear, if you will.
But take a long look at what they are pitching. What services are they really offering? Compare them to what we offer at a discount. I’m confident that our company offers the best marketing, support, advice, and expertise in the state. And we do it for a discount. Discount is not a dirty word unless you are trying to sell something.
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