Igggys House a No Go
News this morning of BuySide Realty’s sister company Iggy’s House withdrawing its IPO.
Iggy’s House is a company that allows home sellers to put their home on the MLS for free. The problem with that model is that it is so bare bones that it leaves way too much to chance. I would not even classify Iggy’s House as a discount shop, I’d classify them as a fringe concept. Lots of home sellers resent Realtors for the fat paychecks they get for selling a home. Iggy seems like an attempt to capitalize on that feeling and offer sellers something of perceived value for nothing.
Our Denver real estate company is a discounter. Real-a-Save proudly offers discounted fees. But we don’t discount our service. On the buyer’s side we’ll take our clients on as many home tours as they need. We handle all the paperwork as well.
On the sellers side about the only thing that we don’t offer is open houses. Open houses are a great way to let your neighbors satisfy their curiosity and see what’s in your closet. They’re also a great way for rookie agents to TRY to pick up buyer clients. Have you ever walked into an open house and been accosted by the agent? Asked aggressively for your contact info, then hounded to let them show you some other homes in the area. Me too. That’s why we don’t do them.
The take away here is that you can come up with great sounding concepts but to be successful you have to get your hands dirty and spend time with your clients making sure each one is treated like royalty. Concepts alone don’t make money.
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