New construction reminders
Real estate shoppers have lots of new construction options in the North Metro area, especially around Broomfield. One of the biggest problems that resale sellers have at the moment is that new construction prices are so competitive that someone trying to sell a 15-year-old home has a hard time pricing their property.
Most people who decide on new construction go directly to the builder and talk to one of their sales reps. That’s just fine, and most builder sales reps are very honest people. If you take a representative with you to help in negotiations you might be surprised at how helpful it can be.
When you work in real estate for a living you get accustomed to asking for concessions and being a stickler for price–in essence you become a negotiator. The key to successful negotiations is not to simply ask for the moon and then settle for something much less, but rather it is a combination of attitude and experience, which results in a win-win for both parties.
Our culture is not a negotiating culture. We don’t go to the market and haggle with the folks at Safeway over the price of apples. We simply pay the asking price. So most Americans don’t have experience starting at one asking price and then working their way down. Or, throwing in various concessions that ultimately net a lower price. Real estate professionals do this for a living. We’re constantly engaged in some sort of back and forth with buyer and seller representatives. Now, it’s not as if we’re seated in a dark, smoky room for hours on end making offers and counter offers…that’s just not how negotiations work. But we rely on our experience (what sort of incredible bargains has this builder given in the past? Have we used building concessions, mechanical concessions, or financing incentives in the past with this builder?) to guide us in advising our clients in structuring an aggressive offer that the builder may accept.
So if you are considering buying new construction we’d advise bringing a negotiator with you. You might be surprised at what a bargain you get.
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